I help SaaS apps build, structure and grow their partner channels — turning complex partnerships ecosystems into revenue-driving machines.
Let's work togetherWe don't do generic channel consulting. Every framework and recommendation is tailored to how marketplace ecosystems actually work.
Your partner program must work within marketplace rules, listing dynamics and ecosystem relationships.
Finding and activating the implementation partners, resellers and ISVs who already sell to your exact buyer.
Incentive structures, deal registration and tier logic that work for SaaS margins and attract the right partners.
Integrating your channel motion with PLG — so partners amplify what's already working in your product funnel.
Structuring joint go-to-market motions with marketplace vendors and technology partners to unlock pipeline.
PRM setup, automation and reporting so your program is manageable and scalable without adding headcount.
End-to-end execution. We don't just hand you a strategy document; we help you build the engine and land your first partner-sourced deals.
Full design and build of your partner program: tiers, benefits, incentives, governance, portal and playbooks.
Define which partner types to recruit, in which markets. Build the GTM motion so partners generate real pipeline.
Identify, negotiate and structure high-value partnerships — technology integrations and marketplace co-marketing deals.
Deep-dive into your existing partner channel: what's generating revenue, what's not, and a concrete action plan.
PRM tools, processes, automations and dashboards that make your partner program scalable.
Certification tracks, sales content and training so your partners can sell effectively.
A SaaS Partner Program is a structured go-to-market strategy where third-party businesses resell or co-market your software. In marketplace ecosystems, it transforms partners into a core revenue channel rather than just a nice-to-have.
Building a foundational program typically takes 60 to 90 days. This includes strategy design, incentive planning, building the tier logic, and setting up the initial partner operations and documentation.
Scaling requires moving from reactive sign-ups to targeted ecosystem recruiting, aligning your value proposition directly with Solution Partners' services, and optimizing your marketplace listing to capture co-sell opportunities.
I'm João — the person behind Jointmotions. I spent over a decade inside the Atlassian ecosystem, building and scaling the partner program for Xray for Jira.
I've lived through the challenges marketplace app founders face: recruiting partners who actually sell, building programs that scale, and navigating marketplace rules.
Let's have an honest conversation about where your partner channel is today.